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Live will be offered as a set of annual and monthly paid membership tiers across a range of prices, similar to Vimeo’s other paid membership plans, we understand.Īccording to new Vimeo CEO Anjali Sud, who was recently promoted from her position running the company’s creator business, live video is something Vimeo creators have been asking for.
(And auto-archived live videos can be replaced with files later to support 4K viewing, Vimeo said.) This allows creators to broadcast live events in full HD (1080p), and includes built-in cloud transcoding and adaptive streaming. Nearly 50 million viewers tune into watch the hundreds of thousands of live events powered by Livestream every month, the company also noted.Īlongside the news of the acquisition, Vimeo today launched Vimeo Live, its first product to offer live streaming capabilities. Livestream today powers over 10 million events per year for over 10,000 paying subscribers like Dow Jones, Philadelphia Eagles, Tough Mudder, and Spotify. With the addition of Livestream’s technology, Vimeo creators can now branch into hosting live events, as well.
The service, according to its website, is used by Foo Fighters, NPR’s “This American Life,” Comedy Central, Drafthouse Films, and several others.
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This includes Vimeo’s VHX unit, an acquisition from last year, which helps companies launch their own video streaming services to sell their films, shows and web series across platforms.
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Instead, Vimeo’s core business is focused around selling tools and services to professional and semi-professional video creators, as upgrades to its basic and free plan. The deal makes more sense for Vimeo than its scrapped move into subscription video-on-demand ever did, especially since it would have had to compete with leaders in the space like Netflix, Amazon and Hulu who are spending billions on content. Vimeo tells TechCrunch that it’s also the largest acquisition in its history, Terms of the acquisition were not disclosed, but the deal is expected to close early in the fourth quarter.
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The move to integrate Livestream’s technology into Vimeo will allow video creators to capture, edit, stream and archive their live events, the company says, in addition to hosting, distributing, and generating revenue from their videos. After abandoning its plans to launch a subscription video-on-demand business earlier this year, IAC-owned streaming video site Vimeo announced today that it’s acquiring the live video streaming platform, Livestream, and launching its own live streaming product, Vimeo Live.